www.tamomer.com

Strategic Internet Marketing means attracting clients to your website. Many e-
businesses have built huge successes on a foundation of teleseminars.

But to win with teleseminars, you have to avoid these 7 traps.

(1) Charging too much or too little.

Charge nothing and you may attract sign-ups, but they’re often no-shows. Some
openly search for content they can use in their own classes. Many will disappear as
soon as you ask for a dollar.

Many marketers start with no-fee classes and then charge as their reputation grows.

But when someone finds your class for the first time, she or he may be
unfamiliar with what you offered before. And the whole dynamic of a class will
change when you charge even a small fee.

(2) Choosing a ho-hum topic.

If you can frame your subject to show that you will help people make money,
lose weight and/or find a soulmate, you’ll attract more motivated participants.

(3) Wasting time on the call.

Remember participants pay with their time, whether or not you charge for
participation. Ten minutes for a sales pitch, ten minutes for roll call, twenty minutes
for participants to “share” why they’re here. Now you’ve got twenty minutes to
deliver content.

Better to plan on fifty-eight minutes of value with a one-hour class. You can follow
up with an email to remind participants who you are.

(4) Creating sleepy titles for your teleclasses.

My course “7 Best-Kept Secrets of Client-Attracting Websites” generates more
interest than “”How to Write Copy for Your Website.”

And that’s not as sizzling as it could be.

A problem-solving class might be called: “Creating an ‘Aha!’ Moment Just When You
Need It”

Mary Lynn, of The Writers Center, calls her novel-writing class, “Write your novel —
in one day!”

A class on the business of creativity was re-named, “As you earn more, keep more!”

(5) Turning the class over to your Inner Grinch.

Focus on moving to something wonderful, not avoiding something horrible.

“Most businesses fail! Will yours be one of them?”

becomes

“One percent of home businesses will gross six figures this year - and yours can be
one of them!”

Of course, you must be able make that claim honestly and ethically — and a few
testimonials wouldn’t hurt.

(6) Being too modest and humble to take charge of your own teleclass.

Be prepared to cut off long-winded questions and participants who want to give
“advice” to other callers.

Stay focused, organized and on topic. Make sure everyone has a chance to
participate — not just the most proactive callers — but I wouldn’t force
participation. I believe participants have the right to “lurk” silently.

(7) Not using your unique personality.

“June” has such a charismatic personality that her classes would fill with eager
prospects if she read the phone book aloud for an hour.

“Bill” has such weak, tentative delivery that his classes actually turn away prospects
who love his website.

Teleclasses can be fun for both leaders and participants — and there’s no more
convenient way to learn information. Once you get going, you may be hooked on
excitement. And you’ll be surprised at how many participants become clients over
the next two years.

About The Author

Cathy Goodwin, Ph.D., creates dynamic website content for small service businesses
and professionals who want to attract clients, increase revenues and create a
community of raving fans. Download 7 Best-Kept Secrets of Client attracting
websites..
Copy-Cat-Copywriting

Contact: Email me
Phone
206-819-0989

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The deluge of people wanting to make money on the internet has exploded in the past few years. It’s getting to the point where anyone that has a computer has heard of or has been tempted by such income. From affiliate marketing to playing around on e-bay, “wanna-be” Internet marketers and online business entrepreneurs are abundant.

This explosion has in part, been fueled by entrepreneurs that have “day jobs.” Internet marketing and online business, “on the side” is commonplace with today’s “day job” work force. The online business explosion is also due to the myriad of opportunities available, the tools available and all of the knowledge right at our mouse tips. Another driver is the whole notion of continuous learning. These same entrepreneurs from all walks of life realize that learning the internet, learning marketing, learning about the tools and information at hand is a continuous learning experience. That is, if they want to be a player and do things right. New methods, new tools, new information are emerging daily. Staying on top of the latest trends is just as important as learning a fundamental base.

Internet marketing and having an online business can be done part time and appear as if it is full time. These part-timers can have that full-time business, “on the side.” In the virtual world, the behind the scenes operations are numerous and by definition do not have to be viewed as part time. The key is to use a full time, automated system that pays the proper amount of attention to prospects and customers.

The number one reason people don’t buy immediately from an online business or website is that they don’t see value right away. Sometimes value is there but the casual browser misses it. What is needed is an automatic system that can contact the browser again and again to communicate the marketing message, its benefits and most importantly its ultimate value. This automatic system gives the marketer the full time attention necessary to sell online. One way to do this is with an autoresponder system.

An autoresponder is best described as a “fax on demand system for e-mail.” It is an automatic email sender that sends your marketing and sales message to those expressing interest in what you offer. The exciting part is that it can continuously send follow up emails to the prospects as frequently as you designate. If the autoresponder is framed properly, your chances of getting an order increase with each message and/or each contact to a prospect. This is known as a sequential autoresponder and is the basis of all automatic full time Internet marketing systems.

Once you get attention, interest and desire from your browser and they take the action to sign up for something, you then respond to their request with more attention, on a regular, full time basis.

A good autoresponder is worth its weight in gold. Many times you will be thankful for email being sent on your behalf because you don’t have to take the time to send manually. The autoresponder sends it but makes you appear as if you were paying full time attention to your customers.

Another automatic step of internet marketing offering full time attention is the one step autoresponder. “Send a blank e-mail to (xxxx@xxxx.com) to receive a free special report on (a subject designated by you).” This comes in real handy in an e-zine for instance. You can shorten the ezine articles, (which internet browsers and readers prefer) by stating, “for the rest of this article send a blank email to xxxx2@xxx.com.” This is a time message autoresponder. Your reader gets the article in his or her email box and you get notified of someone with a particular interest (not to mention permission to market to subsequently).

We could spend all of our time here just on this one powerful, automatic, full time weapon, the autoresponder, but there are other parts to your automatic, full time, attention giving, marketing system.

1. Pop Up Windows - one strategy that utilizes automation is the exit pop up box. Be creative in the message to try and snag a person that has already decided to leave your site. Use a free offer or reduced price or a bribe to get the browser to take one more look, one more consideration and maybe even a purchase. After all when the browser is leaving, you have lost the sale. Pop Up boxes try one more time to snag their interest. Any sale from a last ditch effort is like a bonus to you. They were leaving anyway so be creative.

2. Free e-course - a variation of autoresponder emails, sent out on regular intervals can be called or marketed as an e-course. Remember, getting an interested party’s email address is gold in the world of internet marketing. These interested parties are more likely to buy from you, now or later, as you market to them over and over.

3. Check out http://www.Aweber.com for a recommended autoresponder. They offer Unlimited autoresponders, follow ups, email broadcasts, and even offer a free test drive. Some web hosting services and shopping cart systems also offer autoresponders.

4. Autoresponders, e-courses, follow up messages and pop up boxes can be set up to:

• Offer a free subscription to your ezine.

• Offer a sample or trial

• Convert prospects to paying clients

• Create loyal fans

• Offer free special reports positioning you as an expert

• Giving something of value away for free to keep interest

All of the above systems are your automated sales force. Because you do all the work preparing and setting up, once they are unleashed, they do all the work for you, automatically, 24/7. You go to your day job knowing your automatic sales force is hard at work.

The easiest, fastest and most cost effective way to increase your online business is to increase your follow up efforts. Anything set up automatically to do this is the answer. Anything set up to offer full time attention is also the answer; all while you are at your day job.

About The Author

David Cooper is the editor of the 1Source-WebMarketing Newsletter. David specializes in helping people with their Internet marketing efforts by offering real world tips and strategies. Subscribe to his FREE newsletter at: http://1source-webmarketing.com/subscribe/.

dave@1source-webmarketing.com

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So there you are sitting in front of your monitor while the others are all watching the latest soaps. Ad’s are filling your screen as you click through them one by one looking for that perfect business opportunity that is going to make you rich beyond your wildest dreams.

Each sales page promises more than the previous and it is really becoming a difficult decision as to exactly how rich you want to be. The headlines scream at you, “Make One Million In 6 months”, “Write Your Own Paycheck”, “The Secret Of Earning Multiple Streams Of Income” and so it goes on.

You become so exited with your new found wealth that you give the dog your prime fillet which you bought an hour ago, knowing that after starting up you will never be looking back while the money pours into your bank account.

If this were true we would have a awful amount of extremely happy dogs not knowing the meaning of dog food, but in reality affiliate marketing is not what it seems.

However that which is stated is not entirely untrue. You can achieve all or many of what is mentioned, but you are not going to do it in 15 minutes per day and on autopilot.

Now, back to reality. How do I do it?

The easiest way starting out as a internet marketer is by being an affiliate for other peoples products. The reasons are quite simple and obvious, you do not need your own website and all the technical jargon associated with it and you don’t have to spend money and time creating your own product. All you need to do is drive traffic to the affiliate site, they make the sales, you just pick up your cash.

To find products to promote as a affiliate is not difficult. There are thousands available for you to choose from. Some will charge money to join but most will be free.

As an affiliate marketer the aim is not promoting one product only, it’s like putting all your eggs in one basket. Choose about 5 or even more in different areas, ones you find interesting and which you think might be good sellers. Take your time when choosing and read through everything, remember at the end of the day it will be your money driving traffic to that site, make your money work for you.

Here are a few things you need to keep in mind when choosing your affiliate products.

Have a look at when and how they pay you your commissions.

The percentage commission they will be paying you.

Preferably choose ones that pays a high commission and pays into your account as soon as the sale is made. That will keep you from losing money from sales because in many instances you will not be able to track any sales activity.

All that said and done you are now armed to the teeth with affiliate links, the dog is happily eating a prime fillet, so lets get on with it.

The most common way to generate traffic fast is PPC (pay per click). Google adwords is the big dog in town but there are a few others which you can easily find doing a simple search. It’s quite easy to sign up and then you are ready to go.

Now the kind people from the affiliate programs you joined have possibly given you keywords that you can just copy and paste into your Google adwords. Now all you need to do is copy and paste them, make your bid and the money will start rolling in.

Here is the bad news, unless you are in business to lose money, this is all you will be doing and the dog will have to revert back to dog food and you to bread and water. Your advertising is going to cost you much more than your income.

This said, you can make it as a affiliate, and you can make a lot of money, you are however going to have to do some work.

Your main aim is to find cheap and underexposed keywords. Lets take a example of Google adwords.

If you copy and paste the keywords given to you, the chances are good that a lot of other affiliates are also using the exact same keywords. So for you to get ad into the top 10 or first page you will need to bid high. Let’s say you end up bidding 50 cents for a pretty broad keyword. The product you are selling is selling for $47 of which you receive 50% commission, $23.50 less banking charges. In effect that means that for every 47 clicks you receive you must make one sale to just break even. I can tell you now on a broad keyword you will get 47 clicks but you will not get one sale. To find out how a keyword is performing and converting into sales is to base it on 200 clicks. When reaching that target take a look at the conversion rate, how many clicks per sale. If you have made no sales, or just one, you need to refine your keywords because you are hitting the wrong target market.

Where and how do you find and implement these seemingly elusive keywords. I mean there are only so many words in the English language!

Step One

Take a good look at the affiliates website you joined, and see what it is that makes this a unique product that customers should have. Now please this answer does not lie in the first words you read on the page, the headline or sub headline. Read through the entire affiliate sales page and find your own unique ideas, be different.

Step Two

Now that you have the idea clearly in your mind, think up a few keywords that fit this idea and will relate well to the product you are trying to sell. Come up with a few single words and some two word phrases. Write all of these down until you have about ten or fifteen.

Step Three

You have your adwords account, open the Overture keyword tool and use both of them. You can download Good Keywords for free and it will provide you with an enormous amount of information.

Take your single and two word phrases and combine them into three and four word phrases. Test these in your tools to see how many searches take place and test different combinations of these words until you find the right combination.

Once you have determined good combination keyword phrases, add them to your keyword list in your account. Chances are that you will be able to get into the top 10 easily with the lowest bid.

Target your market with specific targeted 3 and 4 word phrases, they will get you quality clicks, cheaply, with the target market generating sales.

You have heard the term find your niche over and over, but believe me if you are going to try to hit broadly you are going to lose money.

You can be a successful affiliate, but you need to put the time and effort in finding the right target audience for your product. Getting the balance right is the ultimate goal of your business.

Happy Marketing!

Karl Stadler is a internet marketer and author. Need some new unique products with Resell Rights to sell. Visit http://www.yourenterprize.com

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