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17th November 2008

Internet Marketing Man, You Can Knock 10 Years Off the Learning Curve!

20 years ago, if you weren’t born rich the best way to get rich was to become (or marry) a doctor or lawyer. That’s where the money was.

Fast forward to 2005. In the last 20 years, there has been a 75% turnover rate on the Forbes list. Internet millionaires like Bill Gates, Michael Dell, Steve Ballmer, Sergey Brin, Larry Page, Jerry Yang, David Filo, Pierre Omidyar, and more, are knocking the traditionally wealthy off the charts.

The Internet has created more millionaires, and more wealth, than any other technological change in history.

So Why Are So Many Failing?

Despite the vast global opportunity the Internet offers, most people are still failing at their online efforts. Why?

Because here’s a mindset, online, that you can shortcut your way to success. You don’t need to know how to build a website. Or write copy. Or find traffic. That you don’t need to pay someone to do those things for you, either. Just buy a push button solution or the secrets to success or a drag and drop website builder, or promote an affiliate code and it’s a no brainer.

Why does that mindset exist? Because of the vast number of profiteers promoting the notion that they can show you how to leapfrog the learning curve.

Could you imagine a doctor having that mindset? Why spend 11 years becoming a doctor? Why not just get that push button surgery guide for $197 USD? It’s delivered by FedEx and comes with a full unconditional 90 day money back guarantee! And what about that handy prescription suggestion tool? Is that cool, or what? Man, you can knock 10 years off the learning curve.

Bizarre? Indeed.

It doesn’t work that way offline, and it doesn’t work that way online, either, no matter what the profiteers tell you.

There are five things you need to know if you want to succeed online.

  • 1) Who is your target market?

    If you think your target market is, “Well golly gee, pretty much everyone,” then you don’t know your own target market.

  • 2) What is your industry advantage?

    Sometimed dubbed USP, your industry advantage is the reason people would buy from you instead of from someone else selling the same thing you sell. If you don’t know why people should buy from you, how on earth is anyone else supposed to?

  • 3) How will you promote?

    If you don’t know exactly how and where to reach your target market… you probably aren’t, and you probably won’t.

  • 4) When will they buy?

    Statistically, less than one in a thousand people will buy on their very first visit. If you don’t know what conversion rate is, or how to measure it, or how to improve it, you need to learn - if you’re ever going to earn.

  • 5) Where will you present what you offer?

    Whether it’s a blog or a website, you need a web presence that says you are serious and you are not a rank amateur. According to a Consumer Web Watch survery, the #1 criteria that consumers use to judge credibility is website design. On the Internet, you seldom get a second chance to make a good first impression.

    One of the strange ironies of the Internet is that most of the profiteers promoting push button solutions have, themselves, followed the five steps above.

    Maybe it’s time you did, too?

    Need a little website magic? Get it, free, at
    LindaCaroll.com

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    28th October 2008

    Internet Marketing - A Leap Of Faith

    Do you remember as a child having to do something you really didn’t want to do because it was difficult?

    Was it music lessons? Or dancing? Or some kind of sporting activity? I am sure you can remember something that your parents really wanted you to do, but you rebelled against!

    With almost everyone there is something they tried, and failed to do as a child.

    Can you remember how good you felt, when finally your parents gave into your demands and let you ‘give it up’, but that feeling didn’t last forever, did it?.

    Ten or fifteen years later didn’t you look back and hate yourself, for making that decision to quit all those years ago?

    Do you remember looking at your friends, the one or two who did continue, with envy at what they managed to achieve?

    Don’t you remember thinking ‘that could have been me..’ Don’t you remember feeling angry with your parents for letting you give up, when you could have made a success of things, if you had just kept going when things got tough.

    But it is easy to blame others for decisions made when you were young, and as a child you were too immature to see the big picture.

    Yet as an adult there is no-one else to blame, and many adults take up things later on in life, everything from scuba diving to hang gliding, to internet marketing! But surprisingly, most people still give up after a short time.

    But why? You would have thought that the benefits of maturity and hindsight would have told them to keep going.

    Sadly the fact is most people give up on everything in life when it becomes difficult.

    Most people, even as adults, can still not see the ‘Big Picture’. They fail because they do not like doing the mundane, boring and time consuming tasks, that everyone who has ever succeeded in anything has to do initially.

    It they don’t achieve success immediately, they start to doubt themselves, and doubt that what they are doing will ever make them successful.

    They can not make that leap of faith. Faith in themselves, and faith in what they are doing.

    Today, in my new career helping people to make money on the internet, I see people trying to achieve financial independence, and it really saddens me when they give up after just a short time.

    Most people start off by trying to go it alone, to teach themselves.

    They get themselves a free affiliate/associate website, they then put in a few ads on free classified sites, and soon become disillusioned after failing to make any sales. Most quit at this stage.

    Of the people left, some decide that it must be the product that is wrong, so they sign up for ten or twenty more free associate sites, but they then find that their problems are magnified ten or twenty times, since they now have to promote all of these different sites individually.

    They put ten or twenty ads in the same free classified sites, but still end up with no sales. Most of these people then quit at this stage.

    A few enlightened people however don’t give up. They look around for a ‘teacher’, or ‘mentor’. They look at the people who have become successful, and are making money, and they decide to learn off of them.

    As a former teacher, I try to show people the correct way of doing things in order to succeed.

    For example, contrary to what the companies themselves say, you will not make much money by directly promoting just one free affiliate site.

    You need your own website, which has been professionally designed so that you can feature all of your programs at once. You then need to drive traffic to your one site, and there are lots of different ways of doing this.

    Also, whatever you are selling, most people will not buy anything the first time, in fact they need to see the same thing seven or more times, before they decide to buy. You need an autoresponder system to keep reminding prospects over and over again about your products and services.

    I explain to people that it is essential to remain in contact with your customers, so that they keep buying from you, and that you need to run a daily/weekly/monthly, newsletter or e-zine.

    To do this you must have a listserver which allows you to send an e-mail to hundreds, or thousands of people all at once.

    On my website I give away tons of FREE E-books and Software to help people succeed.

    The point I always try to get across is that there is always a solution, to every problem, you just have to keep going until you find it.

    Every single person who has ever been successful know this.

    Problems are the food of success. Each problem or set back that you encounter, pushes you a bit closer towards achieving your goal!

    Yes or course there is a lot to learn, but the average person with a bit of determination will succeed. Don’t ‘give up’ just because things occasionally get tough.

    Remember the lesson you learnt as a child, if you give up now, then in a few years time you will be bitter and angry with yourself for not going the distance.

    Just remember it is impossible to fail, as long as you keep on trying.

    So why not look at things again? It’s not too late, even if you have ‘given up’ on the idea of making any serious money.

    You owe it to yourself to make that leap of faith.

    Start to believe in yourself, just one more time, and have faith in the people who really have made a success out of the internet, and want to help you succeed.

    About The Author

    Paul White is a 42 year old former teacher. He now helps people all around the world to become wealthy online. Whatever you are selling, visit the popular site: http://www.profitmountain.com and if you subscribe to Profit Mountain’s FREE wealth building newsletter, you will also receive FREE advertising for the next 12 months! (Worth $200!) as well as loads of other things!

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    22nd October 2008

    Internet Marketing Methods Designed to Increase Traffic

    Many business owners are searching for viable ways to increase traffic to their web sites through innovative internet marketing techniques. Most individuals fear the marketing concept, and deem internet promotion and advertising to be overwhelming. While internet marketing can be confusing to those new to the web community, a little time and education can take the complexity out of this difficult subject.

    Familiarizing yourself with the consumer is key when dealing with internet marketing. It is extremely hard to promote a product to an individual you know nothing about. A major aspect of internet marketing involves learning the facts about your target audience. Age, gender, location, career, and income of the potential customer all play a factor on how you will market your product and web site. The more information you gather about your subjects, the easier your internet marketing campaign will be.

    Communication plays a big role in internet marketing. If you know your audience well enough, then you will be able to compose and communicate a message that will encourage and entice them to buy your product. This message must make your potential clients be able to relate to you and your goals. Your audience must understand the views you have, and what you are trying to accomplish as you sell your ideas.

    Successful internet marketing must be executed at the right time of year to be fully effective. Many business owners have excellent products and pitches, however, they have chosen to market and promote at the wrong time. What times of the year are the best to perform your internet marketing plan? Major holidays such as Christmas and Easter generate major traffic and income to almost any web site or store. With the proper development and planning, your internet marketing campaign is sure to be prosperous all year round.

    Scott has his own website to help you find the best home based business ideas and opportunities so you can work at home at http://www.Pennies4You.com

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