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Does your website not live up to its fullest potential? Does it not deliver the leads or sales that you originally hoped for? Does it give an inaccurate representation of poor professionalism? Is it such a pain to update that you have almost given up on it?

As a web design and internet marketing firm we come across complaints like these every day, and with good reason. Gone are the days when having a successful web presence simply meant throwing up a simple page with your name, address, and phone number. The internet is becoming more competitive every day and it is important to triumph over your competitors in the online realm of cut throat marketing. Here are a few key tips to get you headed in the right direction to have a profitable website:

Would you buy a pair of shoes in a run-down, dirt floor, straw hut?
Although this is an extreme example hopefully you got the idea. If your website does not convey that your company is professional, respected, trusting, and better than your competition then most likely your website visitors will not want to purchase your products/services or give you their contact information. Yes, this does cost some time and money, but it is well worth the investment. Too many websites give the impression that the real business behind the website is smaller and inadequate compared to reality. How many employees do you think MWI has? 1? 20? 50? If you thought of a higher number then our website has done its job. Get your website up to date and professional. You can do this yourself, have internal employees work on it, or higher a web design firm to take the load off your shoulders; just make sure you make a goal to get it finished.

Make your website a marketing machine!
Having a website that markets your website 24/7 is one of the great benefits of the internet. People are searching for products and services at all times on the internet. Setup your website so it is constantly seeking out new potential clients for you. There are many ways to start online marketing campaigns. You can invest in SEO (search engine optimization, services); this is the process of getting your website to come up in natural search result pages of search engines such as Google, Yahoo, and MSN. You can start a SEM (search engine marketing) campaign, sometimes called PPC (pay-per-click). SEM is when you pay search engines like Google or Yahoo to display advertisements in search results in designated “sponsor” areas. With SEM you pay-per-click; i.e. every website visitor you receive from the service you pay the search engine, usually ranging from $.50-$2.50 per visitor. You can start a company blog, write about current hot topics in your industry. You could try website banner advertising; displaying banner ads on other websites. For some having a newsletter is an effective marketing tool. There are many other options out there for marketing your website on the internet, you can find a more comprehensive list on our website.

Don’t let your current website visitors run away!
Your website probably already gets some traffic from different sources. They could come from search engine optimization, links from other sites, offline advertising methods, or many other sources. However in the end it does not matter where they come from or how many website visitors you have every day, if they all leave what is the point? Is it better to have a website that has 30,000 visitors a day with 10 buying a product or 100 visitors a day with 50 who buy your product? Website conversion is a key element to a successful and profitable website. You need to start by analyzing where website visitors are going on your website, what they are doing, what page they are leaving from, and why they are leaving. Installing web analytical software can jumpstart you in the right direction to improve your ROI for your website. There are many free web analytical programs you can install on your website; if you want to know a few resources let us know. After you have analyzed the activities of your website visitors then start making some changes by providing the information they are looking for, making it easy to find what they are looking for, and having an option to take an action (buy product, give you their contact information, etc.) on every page of your website.

We hope this information has helped you realize your goals and the actions you need to take to make your website shine! If you need any suggestions, advice, or guidance on how to make your website turn into your best and most profitable employee we are here to help. We offer free analysis and advice if you simply let us know what your goals are.

Eric Morgan is an internet marketing manager at MWI Web Design.

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‘FREE’ is the reason people are successful, and make a fortune marketing on the internet, yet ‘FREE’ is also the reason 90% of people fail miserably!

It is all to do with your approach to your business and your careful use of ‘FREE’ things.

You will never make any money placing your own ads on other people’s FREE classified sites and/or FFA links, even if you have submission software.

And you will never make money with just a FREE self replicating website.

This is the point when most people give up. But you must realise that you will never become rich for FREE.

You must invest initially in a professionally designed webpage/site and place links to your programs. You will then be able to promote your own unique website, and people can click on your programs once they visit you, and see everything you are offering.

Mix up the programs you are promoting on your website. Some can be FREE, but others should have cost you something to start up. If you introduce a thousand people for example, and all of you just get a FREE self replicating website, then no one makes any money!

Once you have a good professional looking website set up, and you have a reasonable advertising budget to work with, which you know you can comfortably afford to spend each week, then you are ready to exploit the other side of FREE!

It is your customers, and potential customers, who need to be given FREE things.

Don’t make the mistake of thinking that customers are sitting at their computer screens, with their mouse in one hand and their credit cards in the other, surfing the net to spend their hard earned cash on anything or everything they see.

You have to earn your customers respect to get money from them, and the best way to earn respect from a customer is to give them something for FREE.

To get them to sign up for your newsletter or ezine then offer them lots of FREEBIES.

There are now so many ezines around that they need to have a reason to subscribe to yours.

And keep them subscribing! I offer new daily FREE software and FREE E-books to all my own subscribers.

Even more important is to offer FREE things on your website to get your visitors there in the first place.

Placing an ad that reads ‘Buy this amazing widget at my site…’ will attract just a fraction of the visitors that an ad reading, ‘View details of this amazing widget and get FREE entry into our $25,000 weekly drawing, FREE software, FREE ebooks and FREE grocery vouchers worth hundreds of dollars!….’

Yet all of these Freebies, and thousands more can be found quite easily by yourself by surfing all of the FREE sites, and collecting what you think will be suitable for your own visitors.(Just type in the word ‘FREE’ into any search engine for a huge list of sites.)

Also visit lotto and competition sites for suitable FREE games you can include on your site.

Also offer even more Freebies as an incentive for your customers to buy products from you. For example, ‘Buy this widget from me by midnight tonight and I will also give you 10 FREE adverts in our ezine.’

And apart from giving away FREE ads in your ezine, also have a FREE classified ads section on your own website where people can place their ads. Again you will find them flocking to your site to do this.

So there you have the two faces of FREE, one is ugly and one is beautiful!

To ensure success just make sure that you know which face is which!

About The Author

Paul White is a 42 year old former teacher. He now helps people all around the world to become wealthy online. Whatever you are selling, visit the popular site: http://www.profitmountain.com and if you subscribe to Profit Mountain’s FREE wealth building newsletter, you will also receive FREE advertising for the next 12 months! (Worth $200!) as well as loads of other things!

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Do you remember as a child having to do something you really didn’t want to do because it was difficult?

Was it music lessons? Or dancing? Or some kind of sporting activity? I am sure you can remember something that your parents really wanted you to do, but you rebelled against!

With almost everyone there is something they tried, and failed to do as a child.

Can you remember how good you felt, when finally your parents gave into your demands and let you ‘give it up’, but that feeling didn’t last forever, did it?.

Ten or fifteen years later didn’t you look back and hate yourself, for making that decision to quit all those years ago?

Do you remember looking at your friends, the one or two who did continue, with envy at what they managed to achieve?

Don’t you remember thinking ‘that could have been me..’ Don’t you remember feeling angry with your parents for letting you give up, when you could have made a success of things, if you had just kept going when things got tough.

But it is easy to blame others for decisions made when you were young, and as a child you were too immature to see the big picture.

Yet as an adult there is no-one else to blame, and many adults take up things later on in life, everything from scuba diving to hang gliding, to internet marketing! But surprisingly, most people still give up after a short time.

But why? You would have thought that the benefits of maturity and hindsight would have told them to keep going.

Sadly the fact is most people give up on everything in life when it becomes difficult.

Most people, even as adults, can still not see the ‘Big Picture’. They fail because they do not like doing the mundane, boring and time consuming tasks, that everyone who has ever succeeded in anything has to do initially.

It they don’t achieve success immediately, they start to doubt themselves, and doubt that what they are doing will ever make them successful.

They can not make that leap of faith. Faith in themselves, and faith in what they are doing.

Today, in my new career helping people to make money on the internet, I see people trying to achieve financial independence, and it really saddens me when they give up after just a short time.

Most people start off by trying to go it alone, to teach themselves.

They get themselves a free affiliate/associate website, they then put in a few ads on free classified sites, and soon become disillusioned after failing to make any sales. Most quit at this stage.

Of the people left, some decide that it must be the product that is wrong, so they sign up for ten or twenty more free associate sites, but they then find that their problems are magnified ten or twenty times, since they now have to promote all of these different sites individually.

They put ten or twenty ads in the same free classified sites, but still end up with no sales. Most of these people then quit at this stage.

A few enlightened people however don’t give up. They look around for a ‘teacher’, or ‘mentor’. They look at the people who have become successful, and are making money, and they decide to learn off of them.

As a former teacher, I try to show people the correct way of doing things in order to succeed.

For example, contrary to what the companies themselves say, you will not make much money by directly promoting just one free affiliate site.

You need your own website, which has been professionally designed so that you can feature all of your programs at once. You then need to drive traffic to your one site, and there are lots of different ways of doing this.

Also, whatever you are selling, most people will not buy anything the first time, in fact they need to see the same thing seven or more times, before they decide to buy. You need an autoresponder system to keep reminding prospects over and over again about your products and services.

I explain to people that it is essential to remain in contact with your customers, so that they keep buying from you, and that you need to run a daily/weekly/monthly, newsletter or e-zine.

To do this you must have a listserver which allows you to send an e-mail to hundreds, or thousands of people all at once.

On my website I give away tons of FREE E-books and Software to help people succeed.

The point I always try to get across is that there is always a solution, to every problem, you just have to keep going until you find it.

Every single person who has ever been successful know this.

Problems are the food of success. Each problem or set back that you encounter, pushes you a bit closer towards achieving your goal!

Yes or course there is a lot to learn, but the average person with a bit of determination will succeed. Don’t ‘give up’ just because things occasionally get tough.

Remember the lesson you learnt as a child, if you give up now, then in a few years time you will be bitter and angry with yourself for not going the distance.

Just remember it is impossible to fail, as long as you keep on trying.

So why not look at things again? It’s not too late, even if you have ‘given up’ on the idea of making any serious money.

You owe it to yourself to make that leap of faith.

Start to believe in yourself, just one more time, and have faith in the people who really have made a success out of the internet, and want to help you succeed.

About The Author

Paul White is a 42 year old former teacher. He now helps people all around the world to become wealthy online. Whatever you are selling, visit the popular site: http://www.profitmountain.com and if you subscribe to Profit Mountain’s FREE wealth building newsletter, you will also receive FREE advertising for the next 12 months! (Worth $200!) as well as loads of other things!

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