www.tamomer.com

Does your website not live up to its fullest potential? Does it not deliver the leads or sales that you originally hoped for? Does it give an inaccurate representation of poor professionalism? Is it such a pain to update that you have almost given up on it?

As a web design and internet marketing firm we come across complaints like these every day, and with good reason. Gone are the days when having a successful web presence simply meant throwing up a simple page with your name, address, and phone number. The internet is becoming more competitive every day and it is important to triumph over your competitors in the online realm of cut throat marketing. Here are a few key tips to get you headed in the right direction to have a profitable website:

Would you buy a pair of shoes in a run-down, dirt floor, straw hut?
Although this is an extreme example hopefully you got the idea. If your website does not convey that your company is professional, respected, trusting, and better than your competition then most likely your website visitors will not want to purchase your products/services or give you their contact information. Yes, this does cost some time and money, but it is well worth the investment. Too many websites give the impression that the real business behind the website is smaller and inadequate compared to reality. How many employees do you think MWI has? 1? 20? 50? If you thought of a higher number then our website has done its job. Get your website up to date and professional. You can do this yourself, have internal employees work on it, or higher a web design firm to take the load off your shoulders; just make sure you make a goal to get it finished.

Make your website a marketing machine!
Having a website that markets your website 24/7 is one of the great benefits of the internet. People are searching for products and services at all times on the internet. Setup your website so it is constantly seeking out new potential clients for you. There are many ways to start online marketing campaigns. You can invest in SEO (search engine optimization, services); this is the process of getting your website to come up in natural search result pages of search engines such as Google, Yahoo, and MSN. You can start a SEM (search engine marketing) campaign, sometimes called PPC (pay-per-click). SEM is when you pay search engines like Google or Yahoo to display advertisements in search results in designated “sponsor” areas. With SEM you pay-per-click; i.e. every website visitor you receive from the service you pay the search engine, usually ranging from $.50-$2.50 per visitor. You can start a company blog, write about current hot topics in your industry. You could try website banner advertising; displaying banner ads on other websites. For some having a newsletter is an effective marketing tool. There are many other options out there for marketing your website on the internet, you can find a more comprehensive list on our website.

Don’t let your current website visitors run away!
Your website probably already gets some traffic from different sources. They could come from search engine optimization, links from other sites, offline advertising methods, or many other sources. However in the end it does not matter where they come from or how many website visitors you have every day, if they all leave what is the point? Is it better to have a website that has 30,000 visitors a day with 10 buying a product or 100 visitors a day with 50 who buy your product? Website conversion is a key element to a successful and profitable website. You need to start by analyzing where website visitors are going on your website, what they are doing, what page they are leaving from, and why they are leaving. Installing web analytical software can jumpstart you in the right direction to improve your ROI for your website. There are many free web analytical programs you can install on your website; if you want to know a few resources let us know. After you have analyzed the activities of your website visitors then start making some changes by providing the information they are looking for, making it easy to find what they are looking for, and having an option to take an action (buy product, give you their contact information, etc.) on every page of your website.

We hope this information has helped you realize your goals and the actions you need to take to make your website shine! If you need any suggestions, advice, or guidance on how to make your website turn into your best and most profitable employee we are here to help. We offer free analysis and advice if you simply let us know what your goals are.

Eric Morgan is an internet marketing manager at MWI Web Design.

Share This

Many people today are trying to make a quick and easy dollar by doing as little work as possible. I have to admit that I am one of these people, for I would rather do as little work as possible to make as much money as I can. In this I have looked through many things to try and make money, I don’ even want to list the numerous things.
Through searching the internet, I have found that a lot of things were lacking on the internet, I have myself built and developed several web pages that have made tons of money, and have put me in the earners bracket that I want to be in. It wasn’t easy by any means, but if you put your mind to it, you can achieve a lot.

This is a brief guide to start from nothing and work your way to thousands of dollars.

Starting Out
When you first get started the first thing you need to do is to find something that is going to drive visitors to your website.
First of all ask yourself a few questions:
Would I visit this site?
Would I return to this site?
Would I use this site often?
What is this site providing to me?
How is this site making money and will people help the cause?
Would new people to the site come?
Would people tell there friends about this site?
Would people make this site a “favourite”?
Is this site a copy of something that is already done many times over?

After asking all these questions, you can get a better understanding of how a website will preform. Then once you get the general layout of the site then you can begin designing the website.
Most people tend to use Dreamweaver to design a website, but there are several other programs that can be used. The program generally guides you through all the steps to setup the website, and everything you need to get going.
If you have questions there is plenty of help to get you through everything. Just google search it and you are sure to find what you are looking for.

Once your site is complete, which could take several days to complete, then you are ready to find a host and post the site on the internet.
Finding a host is relatively easy, and it is very easy to get everything setup for your website.

Then once your site is online ad everything is ready to go, then we get to the hard part.

Marketing your Website
There are tons of ways that you can market a website, and it is difficult to list them all, but I am just going to focus on the programs that will be most effective to bring you high traffic at a low cost.
This is exactly what you should be looking for.

Should I submit my pages to search engines?
NO! do not submit any pages to search engines for the following reasons:
A) search engine traffic is few and far between, and the odds that you will get a good rank are low. You will be way way back in the results anyway, so now point spending time with search engines.
B) Your pages will be indexed by search engines anyway within a week or so.

What to do?
This is a list of several of the more profitable ways to generate traffic:
If you have some spar cash buying links is an excellent source of traffic.

The best way to buy links is through any of the several thousand sites that are selling links, you could even possibly buy links from major advertising sites as Yahoo and Google, but I find that these methods are very costly with low results. I have several better ways that can give you more traffic.

Forget CPC, better is permanent links, or semi-permanent links.

What are these types of Links?
These type of links will hold your page for many months generating traffic over the long term instead of short term results.

Why are these better than short term CPC links?
These are much better because they are usually much cheaper, plus you benefit from the increase of traffic over the years.

Break down:
I am curently offering on one of my sites the following:
You can purchase a 10 year text link, valued at $5000 for 10 years. The cost per day is $1.37.
The Link is very exclusive since there are only 20 links available for purchase.

Let’s say you purchased one link and the site starts with 100 uniques, and 400 pageviews of your websie per day.
The website increases it’s traffic roughly 100%/month decreasing by 5%/month(this is just a guesstimate from the websites I have had in the past)

So you would receive results similar to this (with a 1% click rate, very low):

Month 1 /6000uniques/ 24,000 pageviews / 240 Clicks / Cost Per Click $0.125
Month 2 /12000uniques/ 48,000 pageviews / 480 Clicks / Cost per Click $0.0675
Year 1 /50000uniques/ 200,000 pageviews / 2000 clicks / Cost per Click $0.015

As you can see the cost drops substantially, and continues to drop.

This also helps to increase your page rank as the main site that is linking to you increases in page rank. It is a great strategy to get your page started and to maintain great click ads over the years.

We currently have these available at Adbrite

And, expect to see more ads as we continue to grow we will add more and more of these types of opportunities.

The other more cost effective ways of promotion include:
Posting links to your website on open forums
Exchanging Links with other websites
Promoting your site via mass email.

These and many things will be looked at through future arcticles.
For more information on these and future articles please visit The Billion Dollar Bet

Share This