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4th October 2008

Finding a Way Through the Maze of Internet Marketing

Too many people these days claim to have the best ” must have” information to market your products, or services, on the Internet, only wasting your time, money and effort, leaving you hollow and empty, ready to give up on the Internet, pack your bags and leave town.

So you ask, how do you REALLY know who’s telling the truth about what’s good, and what’s not, and who is just leading you down the garden path, taking YOUR money all the way to THEIR bank.

With today’s Internet moving so fast, “newbies”, and even experts are finding it harder and harder to find the info they need to help them get to where they want to be….. on a beach, knocking back chichi’s, watching all the sights, while listening to the sweet sound of, “you’ve got mail” resounding from their computer, informing them that they just made another sale.

It almost seems impossible today, and the “norm” seems to be that you spend hours and hours getting “lost” on the net, overwhelmed by the amount of info, confused by empty promises, and conned by the best of them. It seems like the Internet is just a huge money pit…. especially if you don’t know what you are doing.

If you don’t know what the “experts” know, or, even worse yet, how to find the “good ones”, you are DOOMED to Internet Hell!!! After all, who do you know that has 50,000 close friends that are going to immediately buy your products or service, just because you have a web page!

So what is a person to do?? Where do you go to find the “guru” you are looking for, that will help you through the maze, making sense of it all, without leaving you high and dry, and giving you just enough to line their pockets, and not get themselves sued.

News media can make it sound like a fairy tale, easy as “hot apple pie” to achieve. They feature some celebrity who has a “line of something”, that they are selling “millions of” on their “new” web site, and making millions of dollars within a few short months…..and they didn’t lift a finger!

Well for starters, you can see that if you don’t have the kind of cash it takes to hire a team of Internet experts to set up, run, and advertise your web site for you, which most people do not, it is not so easy.

Nor can you just lay back and think that just because you have a web page, that people are going to rush to “buy” what you have, just because you worked your tail off advertising for weeks and weeks on end, spending hundreds and hundreds of dollars.

It just doesn’t work like that!!!

Or does it…

So, you ask, does the “newbie” throw in the towel, hop in the car, leave town, and leave the business behind to the “experts” that know what they are doing!

Of course not!!!

If you do it the right way, with the right people, it can work for you, and work well.

There are ways to get the help you need, and not be scammed.

There are hundreds of people out there that are very successful on the net, and are more than willing to share their expertise with you so you can also succeed, because, in part, YOUR success is their success. For example a good resource can be found at: http://www.MarketingManuscript.com/g.o/bambazonkie

There are two ++’s with this, they get the joy of helping you, and you get……the chichi’s on the beach!

So relax, enjoy, and have fun being successful on the Internet.

You CAN do it, and it will be YOUR turn to “laugh all the way to the bank”.

Lorae would be amiss to pass up any chance to learn from the great information that Mark Joyner has to offer such as located in his marketing manuscript at: http://www.MarketingManuscript.com/g.o/bambazonkie

Lorae has more great and exciting info along with a free e-book just waiting for you to pick up at: http://get-me.to/bambazonkie

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20th June 2008

The Internet Marketing Number’s Game - a Myth

Internet marketing is a numbers game, we all know that. Or is it not? Maybe we are all mistaken and chasing a white elephant. Internet marketing is a highly competitive market. If you ever used a pay-per-click search engine you know what I mean. Internet marketing is a tough market. You deal with all kind of people. Just skim your inbox. I’m sometimes amazed with the emails I’m getting. “need money now help make money fast” this is an evergreen from my collection of email responses to my newsletter.

Does this sound familiar? Well, I think it’s sad and embarrassing. We are doing everything a so called internet marketing guru told us to do and the responses are mostly from confused and poor people who have no clue what we are actually talking about. Now ask yourself again, is it really a numbers game or should you completely change directions.

One of the marketing systems I’m part of recently issued a statement that most of the new subscribers are from non English speaking countries. Keep in mind that the site is completely in English are geared towards English speaking audience. Just a few words of English won’t do it either. They are selling the service with the slogan “find 3 and it’s free”. This definitely leaves a bad taste in my mouth.

Ok, now what? How can you make a living or even more than living with an online business? Ask 10 internet marketing gurus and you get 11 different answers. The only thing I can say is to approach an online business the same way as you do with a traditional business. With traditional businesses nobody expects a profit in the first year of a brand new business. But on the internet everybody gets frustrated if they don’t make money in the first three days.

If everything would work like all the gurus make us believe there would be no more employment. The economy as we know it would seize to exist. Home businesses are by definition meant to be an income supplement. In some cases they become a full time income. On very rare occasions a home business can turn into a money maker. I heard of them, but I never actually met anybody that made it.

After reading all this you can understand that internet marketing is not always a pleasure. This is especially true if you are building a business with internet marketing. So, should you completely avoid internet marketing and focus on other business ventures? Well, it depends. If you can’t handle the competition and the negative image of this market segment, don’t do it.

On the other hand, if you are able to manage a small success in a highly competitive market, keep doing what you’re doing. Chances are that some of your competitors are giving up and you can fill the void in no time. Make no mistake it’s a dog eat dog environment and never ever expect a helping hand from a fellow marketer. Unless you made it into the “chosen few league”. The big guns are joining forces all the time to increase their market shares and profits. Hmm, this sounds like good old corporate America, doesn’t it?

As I said, treat your online business the same way you would treat a traditional brick and mortar business. Because the same principals apply to both types of businesses. Anybody who thinks they could push their business into profitable returns by maxing out their credit cards are missing the boat big time. Yes I admit it; in the beginning I spend way too much money on useless stuff because a guru told me so. Then I turned around and tried to convince others to spend too much money on useless stuff. Again a guru told me to do so.

Luckily I was able to break out of this death spiral and forced myself to analyze the situation. First, do I really want to continue with this internet thing? Second, do I really want to spend hours after hours everyday to chase something that might not exist? Yes I really want this internet thing to work and No I don’t want to chase wild goose. I needed to be smarter with my business decisions and more creative in my approaches. Ever since I changed the way I’m doing things my business is doing better every day. Like the real world businesses, it takes time to develop.

The bottom line of this little story is; never trust anybody’s advices blindly; don’t do exactly what you’ve told to do without researching the consequences. Although the consequences are most likely an empty bank account and maxed out credit cards. It will devastate your financial future. Remember, be smart, play smart and play the internet marketing numbers right.

Peter Dobler is an active real estate investor and successful internet business owner.
More information about home based internet businesses at:
http://www.mypluginhomebiz.com

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