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I am going to share a real secret with you this week. A secret that can be summarized in two words. A secret that ALL successful Internet marketers know and apply. A secret that really is the difference between the success and failure of your online business. Sounds pretty important huh?

Well, it is and because of the fact that this is so important, I am going to share this secret with you for nothing - that’s right - you can have this secret completely free of charge!!

Ok, here goes…..

The secret is: HARD WORK.

Yup, that’s it - hard work. Surprised? I am sure that many of you are. I am also sure that many of you are thinking ‘Oh yeah, heard it all before’. Well, maybe you have heard it before but have you actually DONE IT?

You see, this is often the only difference between those that are successful and those that want to be. More and more I see people looking for the easy option or the ‘get rich quick’ scheme. Let me tell you now, they don’t exist and whilst the Internet can eventually provide you with a very comfortable lifestyle with very little work, it comes at a price and that price is usually two or three years of hard work. That means working long hours for little or even no reward.

Let me give you some examples of the sort of thing I am talking about and see which category you fit into:

Several of my websites are based around helping people find wholesalers for a range of products that can be resold on the Internet or anywhere else for that matter. Dealing with wholesalers and finding that elusive product takes a degree of skill and commitment and often time it will be necessary to phone or visit several suppliers before you find what you are looking for. At the end of the day, you should expect to have to put some effort in - after all, if it was as easy as just clicking on a website order button then everyone would be doing it right? Common sense you might think but I still get people emailing me after spending 15 minutes surfing through a couple of wholesale sites stating that they can’t find what they are looking for and can I do the research for them?

Talk about the lazy option. What is wrong with these people? They haven’t even bothered to pick up the telephone, let alone drive to a wholesalers to see what stock is available that isn’t listed online. It is as though they expect someone else to build their entire business for them and I am sorry but this is not going to happen.

Let’s talk about eBooks. Over the years I have promoted numerous different eBooks and other info-products and I am very careful to review every single product before making any mention of it in my newsletter or on my websites. I want to be sure that if I put my name to a product, I know that it contains quality content that will help the reader improve their online business or generate an income.

Because of this, it is extremely rare for me to get refund requests on products I have recommended but of course, from time to time, it does happen. This is fair enough and there can be many reasons why someone may not be happy with their purchase but you know the reason that really irritates me? It is when someone requests a refund a couple of hours (or even minutes) after making their purchase and states that they have read the eBook and the ideas contained within won’t work.

In 99.9% of cases, this translates as ‘It all looks like too much hard work and I can’t be bothered….’

The fact is that the majority of methods of earning a living online will be hard work - of course they will - do people really think that they are going to buy an eBook that will provide them with the knowledge to earn $100,000 a year for doing NOTHING? I wonder sometimes and this kind of attitude often leaves me staring at my computer screen with my jaw hanging down because I can’t believe that anyone can really believe that they are going to get the rewards without the effort.

When I started my online businesses, I would work 15 hour days, 7 days a week for several months at a time. I was rarely away from my PC and this went on for two or three years. Nowadays I work considerably less but if I am developing a new product or site I can easily put in a 60 - 70 hour week. Ask any successful online marketer and they will tell you the same.

So which category do you fit into? Are you committed to working your butt off for a few years to establish your online business or do you expect to sit back and hope that it all happens around you while you get on with your real-world life? If you are in the second category I am afraid you are going to be very disappointed. If you are in the first category then I have every respect for you and you are exactly the type of person that can make a superb life for themselves based around an Internet business.

One person that is most definitely in the first category is my friend, Andre Chaperon. Andre turned his back on the 9 to 5 rat race in October 2003 (just over a year ago) and has been building his online business ever since. I met Andre earlier this year and he is a ‘doer’ and knows the value of hard work. To celebrate the fact that he has managed to support himself for a year via his online efforts, Andre has released a report on affiliate marketing for his customers and subscribers. The report runs to 29 pages and will help you to understand how to successfully promote affiliate products. Andre has agreed that my readers can have a copy of the report for free too, so please feel free to grab your copy from this link:

http://www.theaffiliatemarketingpocketguide.com/richard/

Copyright 2004 Richard Grady

About The Author

Richard Grady has been helping ordinary people earn online since 1998. He writes a free newsletter which is published every two weeks. To subscribe (and claim your free gifts), visit: http://www.thetraderonline.com/newsletter.html

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A few days ago I got an email from somebody who’s developing and creating an audio information product.

He emailed me wanting some advice on testing.

He had learned about the importance of split testing different elements of an ad against each other and wanted to know what I thought about testing the color of the page.

I emailed him back and I said the color of the page may make a difference, you’ve got to test it, but it’s going to be a small thing.

Certainly not one of the first things you should test anyways.

And that’s absolutely true.

You see, there are things that are much more important than the color of a page that should be tested first.

One of the world’s best copywriters and direct marketers, Gary Halbert, talks about this in terms of there are things that “whisper” and things that “scream” in an ad.

And the first things you want to test are the things that scream — like your headline and your offer.

In other words, before testing the color of the page, the font of your signature or the thickness of the page border, test your headlines, offers, first sentences, etc. The things that scream.

Those are the things that will usually have the most impact on your response. And by testing them first, you will be saving yourself a lot of time and frustration.

Michael Senoff is a sought-after Internet marketer, interviewer and business coach with more than 50,000 students on four continents. For a limited time he is giving away free over 120 hours of in-depth audio interviews with some of the richest and most successful marketers, copywriters and business experts in the world at his famous website http://hardtofindseminars.com.

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Recently I was doing a marketing consultation with a woman who wanted to know how she could multiply the sales of her online promotions.

She had seen some of the tricks I use, and wanted to know if I had any ideas she could apply to her own products and services.

Here’s what I told her:

I said, one of the reasons my sites are so successful is not because I’m a genius or anything like that. No, it’s because I supplement my sales letters with audio.

In other words, you read my ads, then you have an option to listen to an interview on the subject. Doing so always blasts my response, without exception.

And so I advised her to capture her passion for what she is selling on audio, by getting someone to interview her, and then put it on her site.

I know it sounds simple, but it works like gangbusters.
I’ll give you an example.

I got an email this morning from a guy who had heard one of my interviews several months ago. He never read the sales letter, he just listened to the audio download. He heard me interviewing the author of a product I am selling and wanted to buy it.

He heard the passion and feeling in our voices. It wasn’t a sales pitch. Yes, we mentioned the product. But more importantly, we talked about what the product does. When the author got going, he couldn’t stop talking about it. His passion came through and people listening can hear the sincerity.

People feel like they are being “let in” on something fascinating. And not being bombarded with hype and huge claims.
Try it yourself and see what happens. I think you will be pleasantly surprised by the results.

Just remember, the idea here is to add audio recordings to your online promotions or your site that are designed to sell — but are not a flat out pitch.

Michael Senoff is a sought-after Internet marketer, interviewer and business coach with more than 50,000 students on four continents. He is also an expert on showing people how to create their own high ticket information products from scratch using just your telephone. For a 100% FREE REPORT that reveals how you can take your own ordinary book, e-book or even a concept and turn it into a information product you can sell for up to $3,900 or more go to:
http://hardtofindseminars.com/Audio_Marketing_Service.htm

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