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2nd December 2008

Hire An Internet Marketing Expert For Online Success

It never ceases to amaze me how many otherwise intelligent people set-up a website, without any type of plan or clue about how to promote it, how to write a sales letter, how to write an ad–nothing! Fact is, nowadays, anyone can have a website. But once you get one, then what? How are you going to make money with it?

If you don’t know what you’re doing, then do the smart thing and hire an Internet marketing expert.

What? You say you can’t afford to hire an Internet marketing expert. Well, believe it or not, there are other ways to hire an Internet marketing expert, besides paying an expensive flat rate or hourly fee.

You can hire an Internet marketing expert by simply buying his products. So, why should you buy his products?

Because Internet marketing experts are masters at marketing. They’ve already arrived at the place you want to get to. They also derive great pleasure from sharing their incredible knowledge. They have the answers to every single one of your questions. All you have to do is ask them.

However, you shouldn’t expect any Internet marketing expert to spend their valuable time mentoring you for free. Like I mentioned earlier, at the very least, you have to buy their products. I mean, let’s get real. You wouldn’t walk into a doctor’s or lawyer’s office and expect to get free help and advice.

Well, Internet marketing experts are highly trained professionals as well, and deserve to be compensated for their time. And some of them will offer you some sort of limited consultation, if you buy their products or use their service.

So, how do you go about finding an Internet marketing expert? It’s actually a lot easier than you think. Most of your top Internet marketing experts are very high-profile.

You can find many of them by reading articles like this one. That’s right. Many Internet marketing experts write articles. Not all, but most do.

In fact, you should read lots of articles anyway. Not only will articles help you learn, but you may also find a writer you like. And by finding a writer you like, you just may find an Internet marketing expert you like.

When you find a writer you like, make sure you check out his website carefully. If he doesn’t have a website, don’t consider his services. Why? Because you can’t learn Internet marketing from someone whom doesn’t have any type of presence on the Internet.

A website is critical, because there are certain things you need to look for such as:

Does the website have a strong headline and sales letter? Even if you don’t have any experience in this area, you’ll be able to tell right away, if the headline and sales letter are effective.

How? Because if the headline is able to pull you into reading the sales letter, and the sales letter keeps you interested and makes you want to buy whatever’s being offered, chances are, both the headline and the sales letter are effective. Other important things to look for are:

Is their website design professional? Is it attractive and easy to navigate? Or is it busy and distracting?

Do they have their own domain name, or does it contain the names, “Geocities”, “Angelfire” or “Tripod”?

Can they back up their claims with cold, hard, indisputable and verifiable facts?

Do they have their name, telephone number and street address on their website?

Do they use authentic customer testimonials, complete with first and last names?

Do they make it easy for you to purchase their product or service?

Do they offer a fair and reasonable money-back guarantee?

If the answer is “Yes” to every single one of the above questions, congratulations! You may just found your Internet marketing expert!

About The Author

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net

Website: http://www.lets-make-money.net

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21st November 2008

Internet Marketing for the Blind - A Rant!

Yes , Ive dived into the deep end of Internet marketing. Well I think I have!
It makes me angry to see all the cr*p websites out there trying to sell you hens teeth.

I had the notion one day that I would try and promote a site , any site… Get it up on the web and see where it would go…

Well its getting there.. Im trying not to spend any money ( apart from hosting ) and perhaps , maybe perhaps and possibly , I might make some $$$ at it.

Ive signed up for Google Adsense and any number of “FREE” Search Engine Submission sites..

Im learning all at PR ( not the 90’s idea of PR obviously…. Yaw! Mawn !) and how many websites get Higher in Googles Rank , and how some people would kill their own pet Labrador to get up higher and all about SEO and Scraper Sites and Links and Link and Links and more links…..And then some more Links….

Ive setup a site called Sparks Flying.. http://www.sparksflying.com and I want people to “Catch that Spark while it flys”…. ( Its all I could think of… !)

Im trying to see if I can drive some people ( I might hire a big bus and get people there..) to the site using various methods…

Thinking that paying $10 for 10,000 visitors of traffic a few weeks ago was the best thing since sliced bread has since left a tang of disdain in my mouth… I mean HELLO? What was I thinking.. Ive found lots of sites that let you sign up and run a web page in the background.. but really.. its not doing you any favours..

In fact I found out through distance learning ( me reclined back in my chair in shock) that Google Adsense makes some form of calculation for CPC ( Cost per click i believe? - correct me if im wrong please!). Lets do it like at school:

If I have 1 visitor and 1 Click - Good

If I have 10 visitors and 5 clicks - Better
If I have 100 visitors and 2 clicks - worse
If I have 10000 visitors over 3 weeks and clicks like tumbleweed rolling around a western..
Tr

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14th November 2008

Internet Marketing Give Me Immediate Gratification

When we buy physical items on line, there is obviously the need to wait for delivery. Make it as fast as possible, surely no problem in a world where things have to “absolutely, positively, get there overnight.”

And forget those shipping charges and express delivery upgrades. Are you aware that the biggest discouragement to online buying is shipping costs? Increase the price of every item by a dollar and make shipping and handling free. I’m not going to not order something because it’s a dollar or so higher in price and the lack of hassle on shipping will make me purr with satisfaction.

Even on an item that must be shipped, give me something immediate. Not just an e-mail that my order has been received but some information about what I’m getting, how smart was my decision to order, and where I can get additional information about related items that might interest me.

If I’m buying a product that doesn’t need to be shipped, such as a report or book, give it to me now. As soon as I’ve paid, or taken you up on a free offer, I want to right click, download, and read. I don’t want to have to go into my inbox and click to activate something.

If I receive a zip file that opens up to show a bewildering array of mysteriously labeled icons, I want clearly labeled instructions so I can go there first and learn what all the other stuff is. If it’s “so easy to use a child could do it” software, don’t make me feel stupid because I can’t figure out what to do next and the instructions are vague or non-existent.

If it’s a marketing report, I want to be able to read it first and decide whether I like it, not be immediately confronted with a page urging me to brand the book so I can resell it - how do I know I want to be associated with it before I’ve completely read it?

If you’re giving me a mini-course over a period of days, make sure each lesson is totally self-contained or indulge my impatience by allowing me to click onto the next chapter. If I’m interested, I want to read it now. By tomorrow morning, I may have forgotten that I ordered it, no matter being able to recall what was in part one.

There is real joy in reading something and feeling an immediate internal reaction: “I like that.” Those are the books we print out and pore over with our yellow highlighter. We take notes and write between the paragraphs, interacting with the material and thereby making it our own.

Give me something so engrossing that I can’t stop until I’ve devoured all of it. If I get to page 3 and decide to exit thinking that “I’ll read it later when I have the time,” you’ve already lost me. I may occasionally open it up again but if I couldn’t get into it at first read, I doubt that I ever will.

Mark it up to experience but it leaves a bad taste about the author who probably shouldn’t count on my continued patronage.

Dr. Bola, a clinical psychologist, sometime marketer, and
consistent consumer is offering complimentary copies of her
book “Seven Super Simple Tips: I Am Your Customer” from which
this article is taken. Feel free to download at:
http://www.dietwithanattitude.com/SuperSimpleTipsCustomer.html

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