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18th October 2008

The Myth of Internet Marketing aka “The Golden Carrot”

Why am I so mad I could throw my computer right out of my upstairs
window?

Well, I’ll tell you. But first I want to tell you who I am.

My name is Cathy Smith and I work at Lake Superior State
University in Sault Ste. Marie Michigan. In the past two years
the Governer of our state has cut the state funding for higher
education by a whopping 20%. This has resulted in layoffs and
job eliminations at our university.

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We used to have a four person office but now thanks to university DOWNSIZING we only have a two person office.

I am one of the “lucky” ones who survived the cuts and still
have a job. I not only have my own job but the jobs of the two
people in our office who were eliminated. So now I have three
FULL-TIME jobs. See how lucky I am?

I am so lucky to come home very night too exhausted to spend
quality time with family and friends, too exhausted to devote
any time to my hobbies, too exhausted to do any of the things
I love to do. My health is suffering from stress and overwork.
I have developed migraines and IBS. I can’t sleep at night.

Are you a victim of “downsizing”? Do you hate your job? Are
you sick of coming home too tired to enjoy your life?

Then listen up!

I decided to do something about it. I got on the internet and
started looking for ways to start my own home business. I
figured if I’m going to kill myself working, it might as well
be for myself!

I typed in home business and a whopping 40,000,000+ webpages popped
up. Wow! I thought I must really be on to something.

So I started to read some of these webpages.

And that’s how I found the “Golden Carrot”!

Here’s how it goes…

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“Make $10,000 While You Sleep”! (or some other jazzy title)

Hi

My name is (insert name here) and I am an internet marketing
(insert “expert”, “guru”, “millionaire”). I made millions last
year selling (insert program, ebook, software, etc.) and I can
show you how to do it too. It’s so easy a baboon could do it!

For only (insert price here) dollars I can show you how to make
(insert a large dollar figure here) in only a few weeks.

Quit your job and have your own home business. Make a fortune.
Learn how to do it from an expert.

Send me (insert anywhere from $9.95 to $5000) of your hard-earned
dough and I’ll show you how to get rich in 7 easy steps.

Click here to order!

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I figured that I’m at least as smart as a baboon, so I ordered!
And I ordered, and I ordered, and I ordered.

Now I have an entire collection of “Golden Carrots” taking up
hard drive space on my computer!!

Am I rich? NO! Am I still stuck in my exhausting job? YES!
Am I $4000 poorer? YES!!

Now do you know WHY I want to throw my computer out the window??

So what is the “Myth of Internet Marketing”??

The Internet is NOT a Magic Carpet that can help you market
some program, product, ebook or widget and guarantee
overnight riches.

Internet Marketing is still “MARKETING”. HELLO!!

Do you have a degree in Marketing? No? Neither do I.
Do you have a degree in Advertising? No? Neither do I.
Do you know how to design a website? No? Me either.
Can you write sales letters? No? Nope, Me either.

But if you believe the Internet Marketing “Experts” who dangle
their “Golden Carrots” in front of your face you’ll believe that
you can be successful in internet marketing. All you need are
enough carrots and you can realize your dream.

Have I given up on my dream to have my own home business?

Absolutely Not! I’m working at it everyday but I’m doing
it the right way. The way I should have done it in the first place.

If you have a “Golden Carrot” story, I’d love to hear it.
I’ll be publishing the best ones in my “GoldenCarrotMonthly”
Newsletter.

No this isn’t a ploy to collect your email address and send you
MY “Golden Carrot”!! I genuinely want to share the experiences
of people just like you and me who are looking for help in
realizing their dream of a home business.

email your story at cathy@upwholesalers.com

You have permission to publish this article electronically, in
print,in your ebook or on your web site, free of charge, as
long as the author bylines are included.

About the Author:

Cathy Smith really does work at Lake Superior State University
in Sault Ste. Marie, Michigan located in Michigan’s beautiful
Upper Peninsula. She owns her own business, UPWholesalers.
UpWholesalers specializes in offering only the best affiliate
marketing programs available on the internet. Get details at
http://www.upwholesalers.com

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9th August 2008

Internet Marketing Is Not Like Off-Line Marketing

This is a question many of you probably ask yourself several times a day. The question, “what if”, often comes to mind in regards to internet marketing. What if it does not work? What if I am just wasting my money? What if I can’t do this? What if it all fails? The what if’s are just to many to mention.

Internet marketing can be an extremely tricky matter and a lot of money can be wasted if not done right or if your marketing does not reach its target. In order for you not to waste your time or money, you need to find where to market yourself, company or product in order to reach your specific group of people. People who would be interested in what you have to offer.

Let us say your site offers baby stuff. You would not want to waste your time or money to promote someplace where the visitors are mainly interested in cars. Would you? Of course not, you would seek out a place where people go to look for baby content only. This would be the logical thing to do, right?

Unfortunately these places are far and few between because most directories out there are general, which means that subjects regarding any topic can be posted there. These places might not necessarily be a total waste, you might be lucky and some people will actually see your post and visit your site.

What if there was something better out there that would be worth your while? Wouldn’t you want to take advantage of it? Surely you would. When it comes to saving money and time, anything should be worth your while. Another plus with posting on a content site would be that you would get much more exposure and reach your targeted group.

Like mentioned earlier, these places can be a little harder to find but once you have tried it and are able to see what posting on a niche content site can do for you, you will be very excited. The good thing about such a site is that they are dedicated to one specific niche.

Therefore, if you find a baby content site to post your articles on, you are guaranteed that everyone visiting that site are looking for content regarding babies. If the content on your site is good you can expect much more traffic to your site from having posted on such a site compared to on a general directory site.

Take the time to do some research and you will find the place for you to do your promotion. At the same time you will find that a lot of your what ifs will be answered.

David Crowton is an established expert copywriter. He is known for doing in-depth research before writing his articles.

http://www.Ispjv.com
http://www.Submitcontent.com

Copyright 2005 www.InternetMarketingContent.com

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6th August 2008

Some Practical Guidlines for Getting Involved with Internet Marketing

This article addresses the ‘how’ and ‘when’ of getting involved with internet marketing.

In this country we have been saturated with myths of instant wealth and fortunes made overnight.

Everyone has heard stories of someone who has gone to Las Vegas and ‘bet it all’ and won. People are encouraged to act impulsively with their business investments on the chance that ‘Lady Luck will smile on them.’

I personally believe that most people who gamble impulsively with their money lose it.

I believe the same thing is true of people who act impulsively when they get involved with internet marketing.

When is the best time to get involved with internet marketing? When you are still employed and already have a steady income, not when you are out of work or up against the stops financially.

I believe succeeding as an internet marketer takes time, persistence and investment. I believe there is a science to internet marketing and it involves a learning curve. When I started getting interested in internet marketing, I decided I would spend up to a year learning about it before I invested much money.

I was glad I did this. I still made mistakes, you will always make mistakes, that is part of the learning curve, but I believe I avoided losing a lot of money by being well informed.

How can you learn about internet marketing? Start surfing the surf exchanges a little.

It’s free, so all you might lose is a little time, but sign-up for some free e-courses.

You’ll see plenty of these! Realize that most of these e-books and courses have a commercial angle to them, so don’t start signing-up for everything they are promoting right away, but read a lot of different ones.

In getting involved with internet marketing one should, as I’ve said, already have an income. Crunch the numbers, and figure out how much extra income you can easily afford, after you pay all your bills, to invest in on-line marketing and then stick to that.

One good guideline is that a newbie should not spend more than about a hundred dollars on advertising,and not more until you see some trackable results from the ad.

I believe that, in general, millionaires are created in one of two ways; they either inherit the money or they carefully shepherd the income they have and leverage it into more.

What I mean by leverage is that they cut back on expenses so they have a little extra to invest and then they do this wisely. They repeat this process over and over.

Brian Beshore has been involved with Internet Marketing for several years. He publishes his own Home Business Guide.
http://www.surfinsafari.net

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