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20 years ago, if you weren’t born rich the best way to get rich was to become (or marry) a doctor or lawyer. That’s where the money was.

Fast forward to 2005. In the last 20 years, there has been a 75% turnover rate on the Forbes list. Internet millionaires like Bill Gates, Michael Dell, Steve Ballmer, Sergey Brin, Larry Page, Jerry Yang, David Filo, Pierre Omidyar, and more, are knocking the traditionally wealthy off the charts.

The Internet has created more millionaires, and more wealth, than any other technological change in history.

So Why Are So Many Failing?

Despite the vast global opportunity the Internet offers, most people are still failing at their online efforts. Why?

Because here’s a mindset, online, that you can shortcut your way to success. You don’t need to know how to build a website. Or write copy. Or find traffic. That you don’t need to pay someone to do those things for you, either. Just buy a push button solution or the secrets to success or a drag and drop website builder, or promote an affiliate code and it’s a no brainer.

Why does that mindset exist? Because of the vast number of profiteers promoting the notion that they can show you how to leapfrog the learning curve.

Could you imagine a doctor having that mindset? Why spend 11 years becoming a doctor? Why not just get that push button surgery guide for $197 USD? It’s delivered by FedEx and comes with a full unconditional 90 day money back guarantee! And what about that handy prescription suggestion tool? Is that cool, or what? Man, you can knock 10 years off the learning curve.

Bizarre? Indeed.

It doesn’t work that way offline, and it doesn’t work that way online, either, no matter what the profiteers tell you.

There are five things you need to know if you want to succeed online.

Almost everyone selling on the Internet will agree the easiest way to sell a product is to do a “bill me later” or “try it before you buy it” offer.

In other words, you send them the product and don’t charge their credit card or cash their check for X number of days.

The only problem with this is, it almost always tends to explode refunds. In fact, you can strangled by refunds if you don’t really understand how this works.

One expert on this is a guy names Vic Conant (of the world famous company Nightingale Conant). I recently had a chance to interview him and I asked him how his company deals with this issue. They send almost everything out “on approval” and yet, they get a low refund rate. They have been doing it since 1978 and their business has never looked back.

His secret for keeping refund rates down?

Simple:

1.) They only mail to highly qualified lists — lists of people who are serious, have spent money and not likely to take advantage of the situation and be shady.

2.) They have a sophisticated collection process.

Frankly, and I’ve witnessed this with my own business, having a great collection process is almost mandatory with a try-it-before-you-buy-it offer. Especially if you sell on the Internet, to people all over the world.

Now, that doesn’t mean you have to be a bully or threaten them or anything. In fact, Vic Conant told me they basically use guilt. They don’t yell and scream or anything like that, they use good old fashioned guilt and it works very well.

Anyway, if you want to start exploding the sales for your Internet marketing business, test a try-it-before-you-buy-it offer. Just make sure you have a good collection system in place and you are only going after your list or a highly qualified list.

Michael Senoff is a sought-after Internet marketer, interviewer and business coach with more than 50,000 students on four continents. For a limited time he is giving away free over 120 hours of in-depth audio interviews with some of the richest and most successful marketers, copywriters and business experts in the world at his famous website http://hardtofindseminars.com

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If you want to know a sure-fire, almost 100% fool proof secret that will keep your Internet marketing business alive and thriving for years into the future, then this article will show you how.

It’s a simple secret, but a secret most people never understand. And yet, if you know and understand it, you almost can’t fail.

Anyway, here is the “secret:

Success and failure, for the most part, all boils down to selling people what they want and not what they need.

For example, let’s take a multi-millionaire who loves making money and has more money than he could ever possibly spend in ten lifetimes.

He may not need more money, but he wants it. And so, he will be open to ways to multiply his fortune.

On the other hand, let’s say this guy really needs a prostate examination, but is in denial there anything wrong with him.
And doesn’t want to hear about the subject.

Well guess what?

You could show him all the data on his family history with prostate cancer, on people his age and other relevant data that proves beyond a shadow of a doubt he really needs to have his prostate looked at, and it won’t matter to him one bit.

Sure, he needs it.

But he doesn’t want it.

And so, that offer for a free prostate exam or bottle of pills won’t mean jack squat to him. Even though he may need it, and even though he can easily afford it.

The point?

People don’t necessarily always buy what they need. But they will always buy the things they want.

And so, when you’re selling online (or offline) as long as you focus on what your customers wants — and not what they need — you’re going to be in business for a long time.

Like I said, it’s not a complicated secret at all.

And yet, look around you and you will see 90% of Internet marketers doing the exact opposite.

Michael Senoff is a sought-after Internet marketer, interviewer and business coach with more than 50,000 students on four continents. He is also an expert on showing people how to create their own high ticket information products from scratch using just your telephone. For a 100% FREE REPORT that reveals how you can take your own ordinary book, e-book or even a concept and turn it into a information product you can sell for up to $3,900 or more go to:
http://hardtofindseminars.com/Audio_Marketing_Service.htm

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