www.tamomer.com

Yes , Ive dived into the deep end of Internet marketing. Well I think I have!
It makes me angry to see all the cr*p websites out there trying to sell you hens teeth.

I had the notion one day that I would try and promote a site , any site… Get it up on the web and see where it would go…

Well its getting there.. Im trying not to spend any money ( apart from hosting ) and perhaps , maybe perhaps and possibly , I might make some $$$ at it.

Ive signed up for Google Adsense and any number of “FREE” Search Engine Submission sites..

Im learning all at PR ( not the 90’s idea of PR obviously…. Yaw! Mawn !) and how many websites get Higher in Googles Rank , and how some people would kill their own pet Labrador to get up higher and all about SEO and Scraper Sites and Links and Link and Links and more links…..And then some more Links….

Ive setup a site called Sparks Flying.. http://www.sparksflying.com and I want people to “Catch that Spark while it flys”…. ( Its all I could think of… !)

Im trying to see if I can drive some people ( I might hire a big bus and get people there..) to the site using various methods…

Thinking that paying $10 for 10,000 visitors of traffic a few weeks ago was the best thing since sliced bread has since left a tang of disdain in my mouth… I mean HELLO? What was I thinking.. Ive found lots of sites that let you sign up and run a web page in the background.. but really.. its not doing you any favours..

In fact I found out through distance learning ( me reclined back in my chair in shock) that Google Adsense makes some form of calculation for CPC ( Cost per click i believe? - correct me if im wrong please!). Lets do it like at school:

If I have 1 visitor and 1 Click - Good

If I have 10 visitors and 5 clicks - Better
If I have 100 visitors and 2 clicks - worse
If I have 10000 visitors over 3 weeks and clicks like tumbleweed rolling around a western..
Tr

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20 years ago, if you weren’t born rich the best way to get rich was to become (or marry) a doctor or lawyer. That’s where the money was.

Fast forward to 2005. In the last 20 years, there has been a 75% turnover rate on the Forbes list. Internet millionaires like Bill Gates, Michael Dell, Steve Ballmer, Sergey Brin, Larry Page, Jerry Yang, David Filo, Pierre Omidyar, and more, are knocking the traditionally wealthy off the charts.

The Internet has created more millionaires, and more wealth, than any other technological change in history.

So Why Are So Many Failing?

Despite the vast global opportunity the Internet offers, most people are still failing at their online efforts. Why?

Because here’s a mindset, online, that you can shortcut your way to success. You don’t need to know how to build a website. Or write copy. Or find traffic. That you don’t need to pay someone to do those things for you, either. Just buy a push button solution or the secrets to success or a drag and drop website builder, or promote an affiliate code and it’s a no brainer.

Why does that mindset exist? Because of the vast number of profiteers promoting the notion that they can show you how to leapfrog the learning curve.

Could you imagine a doctor having that mindset? Why spend 11 years becoming a doctor? Why not just get that push button surgery guide for $197 USD? It’s delivered by FedEx and comes with a full unconditional 90 day money back guarantee! And what about that handy prescription suggestion tool? Is that cool, or what? Man, you can knock 10 years off the learning curve.

Bizarre? Indeed.

It doesn’t work that way offline, and it doesn’t work that way online, either, no matter what the profiteers tell you.

There are five things you need to know if you want to succeed online.

When we buy physical items on line, there is obviously the need to wait for delivery. Make it as fast as possible, surely no problem in a world where things have to “absolutely, positively, get there overnight.”

And forget those shipping charges and express delivery upgrades. Are you aware that the biggest discouragement to online buying is shipping costs? Increase the price of every item by a dollar and make shipping and handling free. I’m not going to not order something because it’s a dollar or so higher in price and the lack of hassle on shipping will make me purr with satisfaction.

Even on an item that must be shipped, give me something immediate. Not just an e-mail that my order has been received but some information about what I’m getting, how smart was my decision to order, and where I can get additional information about related items that might interest me.

If I’m buying a product that doesn’t need to be shipped, such as a report or book, give it to me now. As soon as I’ve paid, or taken you up on a free offer, I want to right click, download, and read. I don’t want to have to go into my inbox and click to activate something.

If I receive a zip file that opens up to show a bewildering array of mysteriously labeled icons, I want clearly labeled instructions so I can go there first and learn what all the other stuff is. If it’s “so easy to use a child could do it” software, don’t make me feel stupid because I can’t figure out what to do next and the instructions are vague or non-existent.

If it’s a marketing report, I want to be able to read it first and decide whether I like it, not be immediately confronted with a page urging me to brand the book so I can resell it - how do I know I want to be associated with it before I’ve completely read it?

If you’re giving me a mini-course over a period of days, make sure each lesson is totally self-contained or indulge my impatience by allowing me to click onto the next chapter. If I’m interested, I want to read it now. By tomorrow morning, I may have forgotten that I ordered it, no matter being able to recall what was in part one.

There is real joy in reading something and feeling an immediate internal reaction: “I like that.” Those are the books we print out and pore over with our yellow highlighter. We take notes and write between the paragraphs, interacting with the material and thereby making it our own.

Give me something so engrossing that I can’t stop until I’ve devoured all of it. If I get to page 3 and decide to exit thinking that “I’ll read it later when I have the time,” you’ve already lost me. I may occasionally open it up again but if I couldn’t get into it at first read, I doubt that I ever will.

Mark it up to experience but it leaves a bad taste about the author who probably shouldn’t count on my continued patronage.

Dr. Bola, a clinical psychologist, sometime marketer, and
consistent consumer is offering complimentary copies of her
book “Seven Super Simple Tips: I Am Your Customer” from which
this article is taken. Feel free to download at:
http://www.dietwithanattitude.com/SuperSimpleTipsCustomer.html

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