www.tamomer.com

To avoid missing out on substantial new business through your website, make sure it’s:

1. Easily found & accessible
If your target market doesn’t know about your site’s existence, or simply can’t find it, what’s the point in investing in it in the first place? It’s vital you have a programme of web promotion and search engine marketing. Take measures also to ensure that your website is cross-browser compatible and that it meets statutory requirements for accessibility.

2. User-friendly & visually appealing
People’s attention spans are short. Even if your website is easy to find, if it’s even slightly frustrating to use, your users will abandon your site and take their business elsewhere. You can however prevent most abandonment through usability testing and making the resulting improvements to your site. In order to pull in new business, it’s also important to evaluate your web users’ ‘browsing statistics‘ on an on-going basis to make sure that you’re delivering exactly what your users expect.

3. Useful, engaging & up-to-date
Content must meet your visitors’ expectations by being genuinely captivating and useful. What seems interesting to you is not necessarily what your customers want to hear. Invest in professional search engine optimised copy and plan your site’s content with direct input from your target market. Monitoring your website statistics will enable you to gauge which pages are pulling in traffic, and a programme of ongoing web maintenance will ensure that (i) your content is fresh enough to encourage visitors back again and again, and (ii) a good search engine ranking is maintained.

David Crowther is the director of NerveCentral, whose mission is simple: to maximise its clients business and profit through the web. We have provided web solutions for many organisations and small companies, including well-known corporates such as Thomson Travel Group, Q8, Edding, GlaxoSmithKline, Galderma, and Hertz. Download our concise but (very) useful guide 5 (Often Missed) Usability Tips for your Website to Increase Profit now!

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We’ve all seen the email spam professing to submit your site to an incredible 45,000 search engines for $19.95 or some ungodly claim such as this. Do you read this trash? If so, I’d like to clarify that this is nothing more than a spammers attempt to steal your money and is basically useless.

Have you seen the others that guarantee #1 search engine rankings? Insert that into the round file as spam message #2. This is a false claim and guarantee and if ANY company tries to promote this guarantee put your money in your pocket and run as fast as you can in the opposite direction.

Here are the facts

There are simply not 45,000 legitimate search engines out there. The truth is there are about 8 major search engine players and these 8 supply results to many other smaller engines and directories. Most of the other sites that theses spammers are calling search engines or directories are actually nothing more than spammy link pages or link farms as they are sometimes called and submitting your site to this places can and in most cases does have an adverse affect on your website. In some instances your site can be banned from the major search engines leaving you to pick up the pieces, buy a new domain, build a new site etc etc. Is it worth your $19.95 and the risk?

False guarantees in regards to search engine rankings and internet marketing have been around for awhile now and the fact remains that NO search engine marketing or search engine optimization company can guarantee you anything in regards to search engine rankings. As I said above, if they do..run quickly!! A legitimate and professional search engine marketing firm will state the facts and will not make these false guarantees because we know it is the search engine engineers and their staff that control the ranking algorithms and not the search engine optimization firm. In short, the only thing an SEO firm CAN guarantee you is that they will perform research, optimize your site to ensure that you have good quality content for both the search engines and your target audience in the hopes that you garner top 10 positions. The other thing that a legitimate SEO firm can offer you as a guarantee is that they will continually strive to re-optimize your site for current search engine algorithms etc. in an effort to keep your site in the top 10 once it is there. No search engine optimization firm is a Google search engine engineer and even if they were there are still no guarantees with how the search algorithm will rank the sites submitted to the index.

The message here to anyone considering hiring an SEO firm is to find an honest one who will tell you the truth, one that you trust and one with consistent proven results. Oh, and don’t forget to trash that spam!

About The Author: Kevin Gee is a certified SEO specialist through Coastal Carolina University and has been performing SEO strategies since 1998. He is currently employed as Internet Marketing Manager at JUMP Internet Marketing.

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It is almost sure. Google is the hardest of all the search engines to get top rankings nowadays.

Another sure thing is that Google is the search engine that drives the highest number of visitors to the websites that are at the top of the SERP for important keywords.

Don’t you know what SERP means? It is one of those nice acronyms that are used by computer geeks that are lazy at typing (LOL) and stands for “Search Engine Results Page”, as SEO is the popular acronym of “Search Engine Optimisation“, and SEM stands for “Search Engine Marketing”.

So you want to get those top rankings in Google SERP right?
Sure you want. I want it, and I am ready to work for it.
And so should you be too.

Of course you need to know what to do to have your site top ranked by Google. You must know what this search engine likes and what it dislikes, in order to know what to add or remove from the web pages of your site.

Years ago it was simpler to be liked by search engines, more or less you had to understand how a web page had to be built, and how to optimize it for your keywords, placing the keywords in the title of the page, in the meta tags and in the body of the page, paying attention to the density of the keywords in the whole document.
Then you put some links with nice words to Yahoo and some of the other big sites and you were done. A link exchange page was an optional.

I made tens of top rankings in all the worldwide main search engines including Google of course working like this back in 1999, 2000, 2001 for many different keywords and keyphrases of different topics.
That was the time that the following things did not exist yet: page rank, AdWords and AdSense.
I was a great SEO guy even if my focus was on the domain names goldrush mainly.

This was the old way to make search engine optimization, when it wasn’t yet popular as SEO and the search engines had not yet moved most of the importance to the offpage factors.

This last sentence is an important one. And the end of it is extremely important. It was about 2000 or 2001 I think when the search engines tried to give an end to search engine spam introducing strict offpage factors. A site wouldn’t have been indexed IF it had not already links pointing to it from at least 3 or 4 websites that were already indexed.

That was the start of the OFFPAGE optimization revolution.
Offpage factors rule in the Google algorithm today, and you simply cannot achieve top rankings in Google for competitive keywords if you don’t work a lot on the offpage optimization of your site.

Offpage optimization means you have to work on building links pointing to your website.

Google now takes in consideration factors like these ones:

- how many web sites are linking to you
- which sites are doing so
- which is their page title
- which anchor text is used to link to your site
- the Google page rank of these sites
- and more.

And these factors are extremely relevant in determining the ranking of your website.

So to keep it as simple as possible you need to get many links to your site trying to have them from sites with a high page rank. The more you get the better will be.

You must pay a lot of attention on using the right anchor text, with the most important keywords for your site there.

You mainly have to find sites that are related to the topic of your own websites, and that are considered authority web sites by Google.

This is just an introduction to SEO offpage factors, but can already put you on the right path.

The search engine optimization for Google really requires a lot of efforts and is extremely time consuming.
You have to make a lot of researches to find the right sites that can provide good and useful links, you have to contact them and convince them to link to your site (usually offering a link back), you have to monitor that these sites continue to link to your site.

Yes, it definitely is harder than it can seem from these short description, and you already know it if you already tried to get links to your website.

Luckily I found a great software that can make a lot of work for me, and could do the same for you.
I call it my SEO Secret Weapon and can be yours too.

Please see my signature to find a link to the SEO section of my site with a link to it, it is the sofware named SEO Elite.

I strongly recommend you this software if you are serious about search engine optimization for your online business.
This software can automate or semi automate very important and time consuming tasks.
It can even find and email high page rank link partners for you with a touch of a button.

Think about it.
You can try to learn for free all the stuff you need to become enough experienced in SEO for Google and spend countless hours reading articles like this one and forum posts and working on building links back to your sites or you can follow my advice and have a professional SEO secret weapon that makes most of the hard work for you and brings better results in less time.
It is your choice.

Gian L. Ruggeri teamed up with Michael Crownley to run a site
dedicated to Earn With Google. You will find useful info and
resources related to AdSense, AdWords and SEO.
http://EarnWithGoogle.com
To find the SEO Secret Weapon presented in this article go to
http://EarnWithGoogle.com/seo

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