www.tamomer.com

“Sociometry is the study and measurement of interpersonal
relationships in a group of people.” Webster’s Ninth New
Collegiate Dictionary

You may be wondering what sociometry has to do with
search
engines. Well, I intend to use the idea as a platform for
discussing
how people behave in a group and offer it as a way to
understand how search engines operate.

Now imagine there is a summit. You are invited only if you
have certain qualifications. It could be wealth, educational
qualification, position held in government or business.
Whatever. It may even be gender or age. Think of this
attainment or possession that qualifies you for an invitation
to this important summit as the theme of your website.

When you decide to honour the invitation, you leave every
other engagement and assignment because you think that your
attendance will do you some good. This parallels the
submission
of your website to the search engines.

Arriving for the submit, will you be on the high table, in
any
other visible position or in an obscure corner of the hall?
Only the summit organisers can determine this. It would
depend
on how important they think you are. And they would
measure your
importance by their estimate of your knowledge of the
subject
to be discussed and how much you can contribute to the
success
of the summit. This approximates keywords (including
key phrases)
that are relevant with regard to your website.

If you were a reporter covering this submit you would
probably
notice that some participants enjoy a lot of handshakes at
the
instance of others and this is not the case for some. You
would
probably see that when some people extend their hand it is
taken
with something close to reverence and gratitude by the
person to
whom it was extended. Not everyone enjoys the same attention
and share of conversation. As a reporter, you would be
able to form an
opinion based on what you observed about who the influential
participants are. In search engine terms, this would be
linking. What qualified
these people for the monopoly of attention? How would you
get links to your website?

The above discussion is only by way of an analogy and is
not meant to
present an exact description of how search engines review,
index, rank and
throw up your website when a surfer types in their search
terms.

Matthew Eigbe has over 25 years experience in consumer marketing
and now focuses on network marketing using the internet.
He is webmaster at http://www.mattlinks.ws, a site that explains
how you can gain Financial Freedom by inviting people to have
their own domain name.

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We’ve all seen the email spam professing to submit your site to an incredible 45,000 search engines for $19.95 or some ungodly claim such as this. Do you read this trash? If so, I’d like to clarify that this is nothing more than a spammers attempt to steal your money and is basically useless.

Have you seen the others that guarantee #1 search engine rankings? Insert that into the round file as spam message #2. This is a false claim and guarantee and if ANY company tries to promote this guarantee put your money in your pocket and run as fast as you can in the opposite direction.

Here are the facts

There are simply not 45,000 legitimate search engines out there. The truth is there are about 8 major search engine players and these 8 supply results to many other smaller engines and directories. Most of the other sites that theses spammers are calling search engines or directories are actually nothing more than spammy link pages or link farms as they are sometimes called and submitting your site to this places can and in most cases does have an adverse affect on your website. In some instances your site can be banned from the major search engines leaving you to pick up the pieces, buy a new domain, build a new site etc etc. Is it worth your $19.95 and the risk?

False guarantees in regards to search engine rankings and internet marketing have been around for awhile now and the fact remains that NO search engine marketing or search engine optimization company can guarantee you anything in regards to search engine rankings. As I said above, if they do..run quickly!! A legitimate and professional search engine marketing firm will state the facts and will not make these false guarantees because we know it is the search engine engineers and their staff that control the ranking algorithms and not the search engine optimization firm. In short, the only thing an SEO firm CAN guarantee you is that they will perform research, optimize your site to ensure that you have good quality content for both the search engines and your target audience in the hopes that you garner top 10 positions. The other thing that a legitimate SEO firm can offer you as a guarantee is that they will continually strive to re-optimize your site for current search engine algorithms etc. in an effort to keep your site in the top 10 once it is there. No search engine optimization firm is a Google search engine engineer and even if they were there are still no guarantees with how the search algorithm will rank the sites submitted to the index.

The message here to anyone considering hiring an SEO firm is to find an honest one who will tell you the truth, one that you trust and one with consistent proven results. Oh, and don’t forget to trash that spam!

About The Author: Kevin Gee is a certified SEO specialist through Coastal Carolina University and has been performing SEO strategies since 1998. He is currently employed as Internet Marketing Manager at JUMP Internet Marketing.

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Although there are over 100 ways to market your business on the internet, some methods will get you a lot more traffic than others.

Unlike the offline world, where advertising is very effective, content rules the internet. You’ll develop a more effective marketing campaign when you focus on strategies centered around developing content for your site.

Below are some of my most effective ways to market online, and I do it all for free.

1. Search Engines

Before you even develop your website, the first thing you should do is focus on the search engines. Organic, i.e. free search engine listings that are highly ranked, will get you far more traffic than using any kind of advertising.

The most important thing you should do here is find the right keywords. You can do this by using any of the pay per click search tools. You can also download a free tool like Good Keywords, http://www.goodkeywords.com

2. Articles

Writing articles not only allows you to brand yourself as an expert, it helps you to create original content for your website. The more quality content pages you have in your site, the higher it will rank in the search engines, and you will also create a viral marketing strategy for your business.

3. Press Releases

Press releases are news. Just like the offline world, where press releases are more effective than advertising, so too are they more effective online.

You should remember to focus on news about your business. Don’t make your release a glorified sales letter. It will get rejected.

A simple search for press release writing will help you find resources to help you write an effective press release.

Press releases, like articles, are spider, or search engine food. The search engines love them, and a good release can be very viral.

4. Blogs/RSS

Blogging is the latest craze online. It’s a very effective way to promote your business not only because of RSS, but because you can quickly and easily create content without knowing HTML, and with trackback, it has its own built in link building strategy.

RSS is nothing more than a very search engine friendly code that allows you to syndicate your content to other websites, or to be read in RSS readers.

With trackbacks, you can link back to other sites and build your links. This raises your search engine rankings.

5. Free reports

Free reports, like blogs, articles, and press releases, not only allow you to build a content strategy for your website, but you will also create a viral marketing strategy for your site.

A viral marketing strategy is very important because it’s mainly passive. If you create good content, your content will be recommended by others. One person reads your content and recommends it to someone else, and before you know it, your content is all over the internet. The more entries you have in the search engines, the more likely you are to be found by your potential customers.

The point is, if you develop an effective content and search engine strategy for your business, you will get your message out a lot faster. Potential customers will find you, and they’ll be eager for what you sell because they were already looking for you.

Jinger Jarrett is a certified Web CEO Search Engine Optimization professional living in Alpharetta, GA. You can get her best free search engine resources, software, and ebooks when you download her free toolbar from her special offers page at http://www.jingerjarrett.com

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